Discovery Life, formerly Discovery Fit & Health, is an American digital cable and satellite ADC television network that is owned by Discovery Inc. The channel's programming focus is dedicated to various life events of a medical or mental nature. Launched on February 1, 2011, it is the result of the merger of Discovery Health Channel and FitTV and features programs formerly found on both channels.
As of February 2015, approximately 46,696,000 American households (40.1% of households with television) receive Discovery Life.
Video Discovery Life
History
On January 17, 2011, Discovery Communications announced that FitTV would be re-launched as Discovery Fit & Health on February 1, 2011. Its formation was the result of Discovery Health's replacement with Oprah Winfrey Network at the beginning of the year; the company noted that Discovery Health's programming still had loyal viewership, even as the network was being wound down in favor of OWN. Discovery took lessons learned from the unsuccessful rebranding of Discovery Home as Planet Green in 2008 where the former schedule was dropped en masse with negative viewer reaction (the network continues to struggle to the present day as Destination America) into mind with the OWN/Fit & Health conversions.
Initially, the channel's programming was similar to what was being carried by Discovery Health, but with a fitness-oriented block in the morning featuring FitTV programs. Gradually, the fitness-oriented programs carried over from FitTV were phased out in favor of more docudrama-style programming.
As Discovery Life
On January 15, 2015, the channel was re-branded as Discovery Life. The rebranding was meant to reflect a broadening of the network's concept targeting women aged 25-54, focusing upon life events and "the drama inherent in our everyday lives" as opposed to "health".
Maps Discovery Life
Programming
The channel currently airs a mix of original programming alongside existing series and one-off specials from the Discovery/TLC catalogue. Programs span the topics of medical emergencies (Untold Stories of the ER, Mystery Diagnosis), addiction and mental illness (Cracking Addiction, Hoarding: Buried Alive), pregnancy and childbirth (A Baby Story, Outrageous Births: Tales from the Crib), and sex (Sex-a-thon, Sex Sent Me to the ER).
References
Source of the article : Wikipedia
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